Gillette Art of Precision

Client: Joe Media | Motion Graphics

We worked with joe.co.uk on their world cup campaign for Gillette. Based around the ‘Art of Precision’ the campaign featured several well known football free stylers taking to the streets of London, Moscow and St Petersberg. We designed graphics that represented the intersection of human and science – art and maths. With a quick turnaround required from footage being shot and edited, through to us needing to deliver finished graphics, we needed to quickly track and rotoscope using the latest automated tools in After Effects and Mocha.

Graphics designed by Lukas Beynon, Joe Phillips and Jessy Wang
Graphics produced by David Newton