We pitched to create the logo for Channel 4’s new cooking competition show The Taste. Following a creative brief of designing an opening sequence that reflected the show’s culinary themes and sense of authenticity, we proposed creating the logo entirely out of food with minimal cg assistance. We shot several versions from different ingredients and ultimately the show used various compositions of the paprika logo.
Logo design by David Newton and Alberta Torres
Composition by David Newton
Food designs by Kyoung Kim & Michelle Corvette