POTION PICTURES CREATE MOVING VISUAL DESIGN ACROSS A RANGE OF CREATIVE AREAS INCLUDING BROADCASTING, ADVERTISING, LIVE EVENTS, FILM AND INTERACTIVE MEDIA.
When Richard and Jim Wiseman wanted a short and snappy intro as a pitch for a new Internet channel, they asked Potion Pictures to design a sequence that incorporated retro elements of grand prix history. The challenge was to find, adapt and remodel the specific vehicles that were required to feature. Then it was just a matter of creating a 3D racing shots that cut to the music. Particularly pleasing was the POV shot from the McLaren M23, complete with camera shake and lens flare.