Samsung Night Run on the CCD

Client: Samsung / High Res Lighting | Projection Mapping

For Samsung’s 2nd Night Run in Dublin, they wanted to use the opportunity to promoted their new phone, the Galaxy 4s. Working with High Res Lighting, we conceived an animation that highlighted many of the features of the phone that was projected onto the facade of the CCD, a prominent landmark along the route of the race.

Animation and direction by David Newton
Sound design by Alberta Torres